Apple has finally realized that their core customers are aloof twits. Well, atleast that’s my interpretation of what The Inquirer reports as Apple’s decision to fire ‘the smug little twit’ used in their I’m Mac, He’s a PC ad campaign:

Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

…

The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast.